Why Isn’t White Castle A Fast-Food Giant?

White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
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Why Isn’t White Castle A Fast-Food Giant?


  • Renee Larson-Endsley
    Renee Larson-Endsley

    Because you’ll see why after you use the restroom 5 minutes later. 🤣

    15 minuti fa
  • Wayne Merryman
    Wayne Merryman

    Nastiest semblance of a hamburger ever. The last 1 I attempted to eat was a soggy mess. My dog even walked away from it.

    Ora fa
  • Abigail Vazquez
    Abigail Vazquez

    i used to love white castle! i used to have near me but i think it closed or moved to another location. wish i could have some!!

    7 ore fa
  • It is what It is
    It is what It is

    Now at Disney soon

    8 ore fa
  • Tony Potato
    Tony Potato

    Tried White Castle for the first time, ordered 3 "burgers", ate one and gave the rest to the homeless dude hanging out in the store. Holy hell these burgers are god awful.

    10 ore fa
  • Coin Horder
    Coin Horder

    Mc Donalds and Burger King is not that great and not as good as they used to be. There need to be more White Castles and Jack in a Box

    14 ore fa

    just when I thought I knew a good bit about American cuisine and fast food culture I come across this, never actually heard of White Castle before. will definitely like and try it as soon as I can once I make it back to America. greetings from germany.

    14 ore fa
  • Kung Pao Pizza
    Kung Pao Pizza

    *More importantly* Why is Burger King a fast food giant?

    14 ore fa
  • SixPack Shakur (Rep5281)
    SixPack Shakur (Rep5281)

    Because it's good.

    3 ore fa
  • Kaikyouto

    I remember eating at White Castle's in KL in the early nineties, square sliders were a revelation to me. I was really disappointed when they closed down their Malaysia restaurants.

    16 ore fa
  • Heather Bergstad
    Heather Bergstad

    Their in store burgers don't taste the same as fresh they are still very yummy it would take me a day and about $500 to drive to a store so I will keep buying the ones in the store it is much cheaper and still get the great burger.

    22 ore fa
  • John McMahon
    John McMahon

    Fast Food? You gotta be kidding, every White Castle restaurant is so slow to get your order. It shouldn't take so long to cook a small burger.

    23 ore fa
  • Losttouchjs

    If you’re not going to expand in the United States then why would you expand overseas? 😂

    23 ore fa
  • enkadu007

    Live near one, its meh

    Giorno fa
  • Hey Mister DJ
    Hey Mister DJ

    Because they don't franchise their restaurants out to mfs from India and Africa that's why!!

    Giorno fa
  • Zack Smith
    Zack Smith

    I drive over an hour to the Belleville location... please put one in Marion IL lmao

    Giorno fa
  • David Hampton
    David Hampton

    We’re about to have the worlds largest and the 1st in Florida White Castle down here in Orlando soon!!🤤🤤🤤

    Giorno fa
  • Jersey point guard
    Jersey point guard

    1st off if they franchised the restaurant instead of keeping it family owned it would have been HUGE! Way bigger than Burger King and McDonald's

    Giorno fa
  • gamer pro omg
    gamer pro omg

    White Castles all over the midwest except for the Hawkeye state.

    Giorno fa
  • Brian Maass
    Brian Maass

    It's because they are nasty tasting burgers and thank god not on the west coast.

    Giorno fa
  • bob lask
    bob lask


    Giorno fa
  • Mikey Lejan
    Mikey Lejan

    Cnbc is awesome with their company case study ! Why don't they make a store in California ?

    Giorno fa
  • Chilled Reaper
    Chilled Reaper

    I feel bad for people who haven't had white castle

    Giorno fa
  • Angel Avila
    Angel Avila

    There not that good

    Giorno fa
  • grumblesNgrumbles

    globe/??? lmao... they got you.....hehe

    Giorno fa
  • Dana Ventura
    Dana Ventura

    We need one in Seattle!

    Giorno fa
  • ATCkeepsUsafe

    "famous for small cheap burgers'. Yea, in the 70's but they are not cheap today!

    Giorno fa
  • guicho

    Please bring a white castle to San Diego please

    Giorno fa
  • jon allen
    jon allen


    Giorno fa
  • Bill Shull
    Bill Shull

    Long time fan of the Brand and really loved your piece. It really explained a lot about the brand. We really need one to be opened in the Poconos.

    Giorno fa
  • Downtown Indy
    Downtown Indy

    Well, a few years ago they got the boned headed idea to divide the stores into half W/C and half BBQ. The BBQ side failed miserably.

    2 giorni fa
  • K K
    K K

    White Castle near me is falling apart and when I see how clean and modern the one at the end looked, it makes me want to go there and try it out.

    2 giorni fa
  • Marten Franzel
    Marten Franzel

    Cheap my ass

    2 giorni fa
  • Heinrich Muller
    Heinrich Muller

    i could go for a "crave-case" ... oddest thing, i just watched harold n kumar go to white castle a couple days ago... is the algorithm monitoring me?

    2 giorni fa
  • Rico Alexander
    Rico Alexander

    It's criminal that they aren't in LA. Why are they doing this to me!?

    2 giorni fa
  • J Dog
    J Dog

    Have you ever been to a Krystal's we got them down here in Florida the sandwich looks just exactly the same, like they copied them?

    2 giorni fa
  • The_PG

    J Dog they’re def not the same. I’m from the Midwest and Atlanta and outside of circumference their very different. However it’s rumored that the founder of Krystal was affiliated with White Castle early on in its existence but im unsure of how.

    23 ore fa
  • KM

    Introduce vegan or veg options for profit.

    2 giorni fa
  • Jewleeus

    I tried White Castle for the first time ever in the Detroit area. Those burgers are terrible, I don't understand the hype over its burgers or any burgers from the other chains. Bleh!

    2 giorni fa
  • Ziolek2000

    One day Il fly to the US get really stoned and go to white castle 😂

    2 giorni fa
  • big russian man
    big russian man

    I would eat at white castle more if the line wasnt 3 hours

    2 giorni fa
  • Matt’s Fixit Shop
    Matt’s Fixit Shop

    Because they’re a family owned business who doesn’t want to franchise if they just got their head out of their ass and franchised they’d be a mega billion dollar business

    2 giorni fa